Corporate Hospitality Season: Golf Days, Rugby Internationals, and the Business of Sport

 
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A round of golf used to be the whole plan. Take a handful of clients out for eighteen holes, buy them lunch, talk business somewhere between the third green and the clubhouse bar. That still happens, but it’s more often just one fixture in a longer calendar, one that might also include a box at a rugby international a few weeks later, then a day at the cricket, then Ascot in June. Client entertaining has turned into a season. The […]
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