Indiana Fever Announces New Ad Partnership
01/05/2024 16:22
Jersey ads have made their way to virtually every major professional sports league, including the WNBA.
The Indiana Fever, who are riding high this offseason following the selection of Caitlin Clark, announced a new ad partnership with Indiana-based medicine company Eli Lilly on Wednesday.
The company's logo will be featured on the left shoulder of Fever jerseys this coming season, examples of which you can see below.
Pacers Sports & Entertainment and Eli Lilly and Company have announced an agreement to make the Indiana-based medicine company our newest jersey patch and health equity partner.
— Indiana Fever (@IndianaFever) May 1, 2024
Welcome to the Fever family, Lilly!
Read more: https://t.co/XTq66rfsn5pic.twitter.com/qhi7Gpbu2J
"The excitement around the Fever and women's basketball means more opportunities for the Fever and partners like Lilly to shine a light on important issues like support for girls in sports and the need for improving health in Indiana communities," said Pacers Sports & Entertainment CEO Rick Fuson. "Lilly, like the game of basketball, is both distinctly Hoosier and truly global, and I am grateful to them for their ongoing partnership."
The Fever, who had 2023 No. 1 overall pick Aliyah Boston already on their roster, picked Clark with the first overall selection in the WNBA Draft last month.
Indiana has not made the WNBA playoffs in eight years, but excitement is through the roof following the addition of Clark, who set numerous records and revolutionized women's college basketball during her four years at the University of Iowa.
The Fever will open the 2024 regular season on the road against the Connecticut Sun on May 14, with the home opener set for May 16 against the New York Liberty.
[ Indiana Fever ]
