Liverpool sign new five-year deal with kit sponsor AXA

30/04/2024 08:44

Liverpool have signed a new five-year contract with AXA. The global insurance company, which first began its partnership with the Merseyside club in 2018, will continue as the training kit sponsor and have the naming rights to the club’s training facilities until 2029. The previous deal was due to expire in 2025 but the new five-year contract on improved terms comes into immediate effect. Ben Latty, Liverpool’s commercial director, said: “Partnering with global brands and developing long-term, meaningful relationships is a vital part of our commercial strategy. “The naming rights of...